4.6
million
Airport passengers in January 2025.
All-time monthly record
BOOST YOUR CAMPAIGNS
Subtle.
Strategic.
And it works.
®LAVABO is a premium Out-of-Home digital media channel that combines
content, technology, and context to reach people in a moment of real
attention.
Our network is located in a unique and strategic space: restroom
sink areas in airports, VIP lounges, vessels, and Buquebus
terminals.
There, brands meet their audience—receptive, high purchasing
power—during a pause moment with maximum focus and openness.
Discover a new mass medium in premium locations.
A growing market
Key data
20.7
million
Passengers from Jan–May 2025
+14% vs same period 2024
13.4
million
International tourists
entered the country in a single year
WHY IT WORKS
- Real attention at the right moment
- Closed environments with low ad noise
- A captive and receptive audience
- Premium context that elevates brand perception
- Natural repetition during the experience
Where context is everything
Audience
®LAVABO reaches frequent travelers, international tourists,
executives, and premium consumers—across leisure and business
contexts.
Our circuits are carefully selected to provide brand-safe,
high-value environments aligned with premium products and
services.
More than 600 devices installed in airports, VIP lounges, and
Buquebus terminals and vessels ensure consistent, repeated, and
high-quality exposure.
From message to action
Instant
activation
- Dynamic QR codes
- Exclusive promotions
- Dedicated landing pages
- Measurement by circuit and time slot
Plan your campaign
Let’s talk goals. We’ll handle the rest.
Brands
®LAVABO is ideal for awareness, performance, and instant
activation.
Brand launches and positioning.
QR-based promotions and digital traffic.
Travel, airport services, and premium experiences.
Agencies
A premium, flexible medium that’s easy to integrate into media
plans.
Exclusive inventory
Targeting by circuit, days, and time slots
Clear metrics: exposure, frequency, and duration
Content Management & Metrics
- Centralized, real-time control
- Remote management via internet
- Scheduling by circuit, day, and time slot
- Message adaptation based on context
- Built to scale, measure, and optimize campaigns
